The symbol is representing unchanging brand value beyond times and generations with each round shaped gold lights.
It is visualized with shiny circles that representing organic harmonization of LED business and potential new businesses.
In addition, It is a simple gothic logo with intense color contrast of black & white and except decorations for sophisticated image.
"LumiDas" was born from the Latin word "Lumi," which means light, and the combination of "Das" borrowed from the Greek myth Midas (Greek: Μίδας) king, who turns everything touched into gold. LumiDas creates a myth of LED light bulbs.